Marketing Automation is all the rage right now.
Funnel this. Pixel that. Automate, automate, automate!
Very often, in the process of automating what they do, marketers forget why they do it in the first place. The goal of automation is not to remove or reduce the need in humans performing simple, repetitive tasks (even though it's a pretty exciting result.)
The goal here is to deliver the right content or action to the right contact at the right time.
StartpGizmo provides marketing automation and marketing software integration services to small and meium-size businesses. It's a brainchild of Alex Makarski, a Toronto-based marketing expert and consultant.
Alex brings to the table over two decades of consulting and business experience. He served as fractional CTO and CMO for several technology startups.